[Web Informant] 11 May 2009: Behind the scenes at the Dallas Cowboys stadium

[David Strom]

Web Informant 11 May 2009: Behind the scenes at the Dallas Cowboys stadium

You would figure that the biggest football stadium ever built with the
longest single-span arches and the largest retractable roof would have
to be in Texas, and you are right. Last week I got to visit the new
Cowboys stadium, located in Arlington right next to the existing
Rangers baseball field and tour the IT infrastructure that is
supporting its operations. It was a fascinating afternoon, to say the
least.

The stadium, which was designed by HKS Architects, is supported by
twin steel arches that span 1,225 feet, which is twice the height of
the Gateway Arch here in St. Louis. While the place is still very much
a work in progress, as you can see from some of my pictures (and they
wouldn’t let us take any inside the dome itself), it is a beautiful
building that is impressive when you are both inside and out. In
addition to the retractable roof, there are also gigantic end-zone
doors that also retract so the stadium has lots of light and fresh air
— at least on the days when the weather cooperates.
http://picasaweb.google.com/dstrom/CowboysStadium#

Inside the stadium is also the largest IP TV installation: there are
2,800 LCD TVs that are used for signage, menu boards for the snack and
concession stands, and advertisements. Think about this for a moment:
you have the ability to sell spots on all these locations over the
course of the several hours that people are attending an event, and
the spots can be static images, text or video. It is a sponsorship
bonanza, and this alone will change the way that ads are delivered to
live events in the future. I believe the new  Yankee Stadium has a
similar setup, although not as many TVs (of course).

The biggest item inside the stadium is a center-hung video scoreboard
that has 30 million LED individual lights covering four different
“screens” — two are facing the end zones and are 53×30 feet and two
facing the sides of the stadium are 160×72 feet. Think about these
dimensions for a moment: that is bigger than the lot size of a typical
suburban quarter-acre. The side-facing screens stretch between the 20
yard lines, if you can try to visualize how big that is. When we were
there, they had just turned on the video signal and were showing a
variety of images and let me tell you, even from the field level the
display was crisp and clear and, well, just BIG. All of the TVs by the
way are capable of showing full HD images. There are also video
ribbons that are similar to what you find inside other stadiums that
run the entire length in between the seating decks and these can be
programmed to display all sorts of things.

With all this video everywhere, ironically one of the biggest
challenges was figuring out where to put the countdown clocks in the
end zones where they could be seen by the players.

Another innovation of the stadium is its seating. The original Cowboys
stadium in Irving seated 65,000. The new one can hold up to 120,000,
and for most football games will seat far fewer. The seats are on
rails and can slide in and out. The stadium workers can reconfigure
the entire seating in a matter of hours, as was shown on a TV show on
the Science channel.
http://mx.truveo.com/Build-It-Bigger-Cowboy-Stadium-Design/id/513567713

Okay, a little about the IT stuff being used. CommScope is the cabling
contractor, and they put in 69 wiring closets around the building,
handling 40,000 managed ports that all terminate in the basement data
center. There is two million feet of copper and another two million
feet of fiber cabling. That is a lot of RJ45s spread around the place
— almost one for every three patrons! This will house the operations
center for more than 30 related business units of the Cowboys, and
connect to more than 90 remote locations. Cisco, HP, and Intel are
other big suppliers of the gear used in the stadium.

But wired network connections is just half of the story. One of other
aspects of the IT design was to handle the high Wifi and cellular
phone traffic that thousands of people will generate when they are
attending an event. CommScope worked with the major cellular carriers
to provide 244 cell antennas around the complex, to provide coverage
for people tailgating in the parking lots, sitting in their seats, and
even walking in the underground passages. Given that the actual field
itself is fifty feet below grade, they needed to boost coverage. There
was some talk about this being one of the largest cell sites in terms
of coverage, but I guess we’ll have to see when all the folks show up
for events whether it all works.

Part of the Wifi installation was to implement intrusion detection and
rogue hotspot prevention. In the few months that the system has been
operational, the IT staff has found six people trying to hack into
their network. Ironically, these people were sitting in their cars in
the vast parking lots that surround the complex, and the IT staff was
able to pinpoint their location and drive over and convince these
individuals to leave quietly. In case of problems, I should point out
that the stadium has its own jail to temporarily hold miscreants
before they get taken to county lockup.

In addition to the IP TV installation, the building wiring
infrastructure also supports all the major building systems such as
HVAC, electrical controls, and sound systems. “In the old stadium, we
pretty much just turned on the lights and tossed the footballs out to
start things up,” says Pete Walsh, the head of technology for the
Cowboys. “Now everything is controlled by computer and can be
programmed.” And of course the building is served from two independent
power stations and has its own battery backups too.

It is quite a spectacular building and if you have a chance to attend
an event there once it opens for business next month, do put it on
your calendar. And if you want to listen to Pete Walsh as he shows us
around the place, you can download this audio file here (about 4:30)
as he describes some of its features.
http://strom.com/cowboysstadium.mp3